Black Friday is an insult to Black America. For 51 weeks and 6 days, the word black has a negative meaning. Blackmail, blackball, blacklist, blackmarket, black cat, black people are all examples of what the majority of society sees as negative. And we, as Black people, are constantly targeted with racial bias, violence, hatred, insensitivity and downright meanness on a daily basis.
But on one day (and now weekend) during the year, the word black is celebrated as a day when retailers look to capitalize on our hard earned money by dangling carrots (so-called sales) in our faces to take back the pennies we get paid in wages. And we certainly don't disappoint. We line up at midnight or wake up during the wee hours of the morning to make sure we are one of the first in line to get some of those carrots. And some of us act a fool in front of the TV camera by fighting, others get trampled upon and even killed in order to be a part of the frenzy. And worst yet, the majority of us would rather patronize big businesses than to support our own small, hard working, struggling, minority-owned businesses. Perhaps we can learn from our Latino brothers and sisters.
Yes, I know this blog is written AFTER the fact, but perhaps if we start thinking about our actions now, we can send a clear and concise message to the retailers from this moment forward AND we can teach our children, grandchildren and great grandchildren about the value of the dollar and the importance of keeping it in our own communities.
There is actually a Black Boycott of Black Friday going on right now. Did you know that? I bet you didn't hear about that on the news, did you? Why not? Because whites control the majority of the media and their friends are the advertisers who are trying to take our money.
There's an old saying: Money talks and BS walks. Let's stop serving those who don't and never had our best interests at heart.
To learn more about the Black Friday Boycott, click here: BOYCOTT
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